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  • Writer's pictureAleksandra Andonovska

10 Most Beautiful Towns in Morocco

Updated: Jun 21, 2023

With an abundance of charm, beauty, color, and warmth, Morocco overflows with beautiful landscapes and rich culture.

From sparkling azure sea trough the sun-kissed desert to the dramatic Atlas Mountains stretching throughout the country, Morocco is without any doubt a must-visit destination. Known as the North-African jewel, Morocco is home to beautiful cities and villages full of opulent architecture, rich culture and vibrant local life.

Here is our list of the 10 most beautiful towns in Morocco you should make an effort to visit during your adventures here:

10. Fes

Morocco's second-largest city, Fes, can be easily confused for an open-air museum, with its outstanding examples of Islamic architecture, beautifully decorated mosques and ancient madrasas. The charming town features two ancient medinas, one of which, Fes el Bali, has been designated a UNESCO World Heritage Site. The ancient media overflows with honeycomb structured alleys, bustling souks, courtyards, and emblematic architecture. The city features the world's oldest existing and continually operating university, founded in 859 AD.

9. Asilah


Nestled on the northern coast of the country, Asilah is a gorgeous seaside town with an opulent and varied history. In the 16th century, Asilah was on the main trade route used by the Phoenicians. Before coming under Moroccan rule in the 17th Century, this charming town was captured by the Portuguese. Today Asilah displays an eclectic blend of each successive culture and society that has left a mark on the town. Picturesque white nad blue Moroccan houses line the streets, while a Portuguese fortress leans over the cliffs.

8. Essaouira

Located on the west coast of the country, along the sparkling sea and sandy beaches, Essaouira is a perfect destination for those who would rather skip the hectic crowds of sun-seeking tourists. Charming and refreshing, aside from the natural beauty Essaouira is worth-visiting for its striking architecture, vibrant souks, and picturesque harbor adorned with colorful boats.

7. Tangier

Romanticized by artists, writers, and poets Tangier, the gateway to Africa is a perfect destination for the Bohemian soul looking for adventure. An interesting, cosmopolitan mix of African and European influences, Tangier boasts both an ancient lively medina and a modern new town.

6. Meknes

Photo by Jocelyn Erskine-Kellie CC BY 2.0

One of Morocco's many UNESCO World's Heritage Sites, Meknes is a historic gem boasting a blend of architectural styles, well-preserved heritage, and gorgeous monuments. Surrounded by fortified walls, from the regal Dar El Makhzen palace, hammams, and gardens to monumental mosques the town is filled with the beauty of all sorts.


Featured in many Hollywood such as Gladiator, Lawrence of Arabia and The Mummy, Ouarzazate is a gorgeous town with incredibly scenic surroundings, bordered by the desert and the Atlas Mountains. Ouarzazate is notable for numerous examples of stunning Berber kasbahs.

4. Ifrane

Morocco's most surprising city, resembling a Swiss mountain village, Ifrane is located high in the Atlas Mountains filled with parks and lush gardens. Colorful and picturesque during the summer, with its red-tiled sloped roofs and chalets, Ifrane becomes a fairy tale village during the winter.

3. Taroudant

PHOTO BY علاء فحصي CC BY SA 4.0

A beautiful old Berber city with its 16th Century walls, Taroudant is situated in the Sous Valley of southern Morocco. Taroudant became a center for trade and culture in the 16th century. Today, Taroudant's beautiful heritage, still clearly visible, attracts culture-hungry visitors from all over the world.

2. Chefchaouen

Often called 'The Blue Pearl of Morocco' Chefchaouen is doubtlessly the most unmissable and favorite destination among visitors often fascinated by the blue uniform of this charming town. Situated in the striking hills of Rif Mountains, Chefchaouen bursts with shades of color perfectly matching the famous blue houses.

The old part of the town, significantly influenced by a blend of Andalusian and Islamic architecture, from blue-painted walls decorated with colorful flowers, trough keyhole-shaped doorways and tiled passaged winding through the city. Even though recently Chefchaouen overflows with tourists, it remains a unique and unspoiled Moroccan city.

1. Marrakech

Marrakech is doubtlessly one of Morocco's most popular and most beautiful cities. A perfect blend of tradition, culture, striking architecture, vibrant local charm and new modern vibe of luxurious resorts. Marrakech is often described as a shock to all senses, from the bustling souks in the medina, filling the air with the aroma of earthy spices, the abundance of color and patterns of the traditional Berber carpets displayed over the market, to the sound of the traditional music coming from the mosques. Marrakech is a must-visit destination for everyone who wants to experience Morocco in a nutshell.

Book your holiday with NATIVE MOROCCO and explore the rich culture of the Kingdom of Morocco through its people and have an adventure of a lifetime!

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