PLAN YOUR TRIP
There are many reasons. First, you don’t have to worry about all the little things because we handle them for you so that you can focus on having fun. It’s your vacation, after all. Second, you’ll get much more out of your trip with our best-in-country guides and services. We have spent 20 years identifying and cultivating the top guides, transport companies, and other service providers. Third, you will benefit from our 20-plus years of experience that you may not yet have, and you will avoid the pitfalls of trying to plan a trip in a country that does not always function so well. Fourth, unless you happen to be friends with an ambassador or two, you will have access to people and places with us that you would never have on your own. Last, you will have 24/7 in-country assistance should you need anything whatsoever during your travels.
Again, many reasons. First of all, we are based here in the United States and incorporated in Morocco. Second, we operate by American ethics and standards of professionalism; bluntly said, there are many travel companies overseas that don’t. Third, for all the fancy websites, at the end of the day it is about trust – about our ability to understand what you seek and to make it happen. We see ourselves as that bridge between you and the realities of the places you travel and we are well equipped to understand your perspective. Fourth, we’re really good at what we do. Just because someone is local does not guarantee anything. Finally, the way we see it, between our in-country team and our New York team, you have the best of both worlds.
Your trip cost depends on what you are looking for and when you are traveling. We believe we offer good value, but we have no interest in being the “cheapest.” There are many variables in the cost of a trip and we are always happy to adjust the details of your trip to lower to your price. We work with a full range of 4 and 5-star properties
No problem. That is exactly why every trip is designed from scratch. Our clients are across the spectrum in terms of what they want to include, their budget, their taste, and their pace. Our only “rule” is that we need to do all the components of your trip (accommodations, guiding, and land transport where needed) except air. We just don’t provide ad hoc services.
“Native Morocco” symbolizes our commitment to the notion that travel is not about checking monuments off a list or having dates and dynasties thrown at us by a disinterested guide. To us, travel is about connecting with the natives and discovering the heritage of a country – not only the physical and historical heritage, but the living heritage – its culture, its heartbeat, its native people, and its soul.
We like to be the best at what we do. And we see dilution as the fastest train to mediocrity. Rather than adding countries, we would rather search out new experiences and once-in-a-lifetime opportunities in our current destinations. We make it our point to know our countries better than anyone else, and every year we are a better company than the year before.
In terms of demographics, there is no “typical” client. We serve couples, families, and groups of friends. We do a lot of multi-generational family trips as well as groups celebrating someone’s birthday or anniversary. Clients are across the board in what they love – history and culture, adventure, food and wine, romance, or relaxation – or a combination of the above. Many of our clients are focused on luxury and others not as much. One of the advantages of having expertise that is deep and broad is that we can serve all of them well.
We prefer that our trips be our soapbox. We spend our resources and time putting together magical trips instead of glossy brochures. We like to think that a trip done right is our best marketing tool. That’s worked pretty well so far, as our growth has been mostly through word-of-mouth and people who read about us in the magazines.
Not at all. We choose hotels based on your criteria and on our judgment as to what fits best. We tend to prefer well-located hotels that embody local flavor and charm. And of course management and service are very important. We are able to look beyond pretty website photos and TripAdvisor reviews because we are regularly staying at the hotels ourselves and constantly getting client feedback.
We are happy to revise your itinerary if you wish to lower the cost or to change anything else. But we don’t conceptualize your trip as a laundry list of services. We are writing a story and bringing that story to life for you. Think of it like a restaurant: when you order your salmon, you don’t know how much of the price is for the ingredients, laundering the linen, paying the waiter, the rent, or all the other hidden costs in providing an excellent piece of fish. So we don’t offer breakdowns either. You choose whether or not to order the salmon based on many factors, including price. And then you judge your experience as a totality.
See How It Works. But don’t worry; we will walk you through everything. We want it to be fun for you as well.